Williams Forrest partnered with MACU and their creative agency Struck to bring MACU clients a comprehensive eBanking experience in a fully responsive solution based on the Kentico 10 content management platform. MACU is a full service financial institution and national industry leader with over 700,000 active members and $7.5B in assets managed.

MACU website homepage displayed on a new 13 inch macbook air, tilted towards the viewer.

Fig1. - A reorganization and refresh of the MACU homepage.

The project deliverables included streamlining the mega-menu navigation, optimizing search with advanced predictive results in a concierge format, conforming to ADA compliance standards and organizing the legacy MACU blog content into coherent categories with curated “recommended reading” associations. Williams Forrest helped MACU rearchitect its web platform to better impart their full breadth of service offerings and financial products to a user group that had come to view them one-dimensionally.

Services

  • Website Development
  • Content Management Systems
  • Responsive Web Architecture
  • ADA Compliance
Two iPhones standing vertically, facing one another, each displaying the mobile version of the home page and an internal loan selection page.

Fig2. - Paying student loans just got easier.

Results

  • MACU now offers an engaging experience that empowers users to take control of all aspects of their personal finances
  • Zero loss of usability on mobile platforms
  • Award winning concierge site search functionality and UX with proprietary intelligent search predictive algorithm
  • Custom CMS with graduated permissions for content management and approval