WF Case Study | Purolite

A large pile of vibrant blue resin micro-beads spread out on a light table.

The Work

Purolite, the world’s leading manufacturer of ion exchange specialty high performance resins, first approached Williams Forrest in 2016 to rearchitect their global web platform in the Magnolia CMS. With thousands of products in their catalog, each with dozens of technical and chemical attributes, Purolite required a consolidated data model with a massive scope to serve the needs of its client and global field offices.

Williams Forrest, a Magnolia Certified Partner, provided the expertise required to build an ultra-performant, multilingual site with a beautiful UI and a completely customized administration portal for content and product management.

As the project continued to evolve throughout the development process to include consideration for a dozen variations of language localization, a discrete news and blog feed for the Life Sciences division, robust behavioral tracking, and CRM integration, WF’s agile methodology ensured success in a rapidly changing landscape. Thrilled with this success and the relationship that has formed since 2016, Purolite continues to engage WF for steady state maintenance and Magnolia platform management.

Screenshot of the new Purolite Global homepage highlighting their innovation and areas of expertise in resin technology.

Screenshot of the Core Technologies and Life Science homepages juxtaposed on top of one another.

Primary Services

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Strategy

isometric illustration of a web page design being designed and drafted with a stylus.

UI/UX Design

isometric illustration of a forklift carrying boxes.

Delivery

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Development

The Highlights

Clean, logical interface

The new Purolite.com provides a clean and logical interface that drills down into discrete product categories using the most relevant verticals. Uniform content and user experience is also available in multiple languages.

Seamless content management

Content, assets, and product data are easily managed in a custom enterprise Magnolia CMS implementation. In addition, Purolite’s global field offices can create their own customized landing pages that act as a gateway to a completely translated version of the site.