BMW + MINI
Value Service Program
BMW Aftersales, a division of BMW of North America, turned to trusted, long-term partner Williams Forrest to rebuild their Value Service Program for BMW and MINI from the ground up. The original Value Service Program allowed dealers to advertise and sell a common repair or service for one low price across a wide set of models.
But the program excluded some of the more expensive models, provided no incentive for dealers to keep prices competitive, lacked granular control of pricing on a model-by-model basis, and experienced repeated data failures and disruptions between the original 3rd party portal that housed the dealer offers and the WF-managed bmwusaservice.com and miniusaservice.com that displayed them, since the architecture relied on a nightly sync between vendors.
Aftersales stakeholders worked closely with the team at Williams Forrest to conceptualize, design, and architect a new program that would use real parts data, specific to each model in the program, coupled with a dealer-managed competitive labor rate, to produce an upfront, transparent price for BMW owners.
