BMW North America

Amazon Ecommerce Platform

BMW of North America was one of the first Automotive OEMs to offer their full catalog of lifestyle, accessories, and hard parts within the Amazon Ecommerce marketplace while leveraging their existing dealer network to be the actual sellers.

As strategic partners for over a decade, WF built and continues to maintain BMW's unique Amazon Marketplace Integration (“MI”). This solution leverages BMW's dealers as sellers-of-record and allows admins to manage product detail pages, fitment, operations and reporting on behalf of dealers.

BMW Amazon shop center landing

BMW Amazon shop center featured products

Highlights

Centralized Sales Performance and Intelligence

Dashboards give BMW NA stakeholders and dealers the ability to see their performance in real-time.

BMW Amazon shop center apparel products

Brand-driven Content Management

Using our solution, BMW NA can push curated and brand-managed selections to their dealers' Amazon Seller Central Accounts.

Centralized BMW product Information Management (PIM) and Catalog MDM

WF's product system delivers ongoing accuracy and parity assurance of all BMW of North America model/series fitment data for Amazon's garage & part-finder shopping experiences.

Dedicated Support & Maintenance

We support all technical aspects of the Amazon Marketplace digital product solution and collaborate with Amazon to provide dedicated support to BMW and their dealers.

BMW North America

Amazon Ecommerce Platform

Highlights

Centralized Sales Performance and Intelligence

Brand-driven Content Management

Centralized BMW product Information Management (PIM) and Catalog MDM

Dedicated Support & Maintenance

View All Work

Robin Hood Foundation

Exmark

BMW North America