Steinway

Spirio App

Steinway & Sons was trying to shift brand perception from a piano maker for top-tier artists to a lifestyle brand for consumers. In 2015, the company introduced Spirio, a highly advanced reimagining of the player piano.

Spirio's proprietary software is used to capture performances by some of the world's best artists and bring these emotionally charged renditions into consumers' living rooms with remarkable accuracy and nuance. Williams Forrest was engaged to design, develop, and maintain the app used to control this exceptional piano.

Album list in Spirio App

Song list in the Spirio App

Highlights

Seamless Playback

The Spirio app integrates with Steinway & Sons streaming music features that allow users to select and manage music for playback on the Spiro piano using NFC technology. Subsequent releases of the Spirio software also included synchronized video playback, as well as compatibility with AirPlay and Apple TV.

Pixel-perfect App Development

WF architected and developed Spirio as a native iPad app solution with support for English, German, and Chinese.

Robust Usage & Behavior Tracking

WF created a complete app usage and user behavior tracking and analysis solution for the app that integrated with multiple Steinway & Sons enterprise endpoints.

The Reaction

"It's uncanny, really: The exact same keys are pressed, the exact same trills are heard, the same dynamics are present. It's a little magical—or “almost scary” as Lin puts it—as though you're witnessing a prodigious ghost mimic her every move. It's not a ghost, of course. It's technology."

— Read the complete WIRED Article