Williams Forrest collaborated with Volvo to design and develop the “What Would You Wear?” Facebook application as part of Volvo’s promotional strategy for “The Twilight Saga: Breaking Dawn – Part 1.” Users could upload an image or drawing of what they would wear to Edward and Bella’s wed- ding, followed by a voting period for users’ favorites. The international contest was launched in the U.S., Belgium, Italy, France, Spain, the U.K. and South Africa.

Challenges

  • Handling a high volume of user traffic and image uploads
  • Creating a solution designed to work independently within multiple international markets
  • Integrating the design and platform to work within the Facebook application framework
  • Ensuring the user experience is consistent with the Twilight Saga social media experience
  • Integrating the solution with the existing client CRM platform

Solutions

  • Created an integrated solution design and platform residing within the Facebook application framework
  • Developed a customizable solution designed to work independently within multiple international markets
  • Designed the solution to be scalable and robust, capable of processing and serving heavy traffic volumes
  • Integrated the solution with the existing client CRM platform
  • Delivered a user experience consistent with The Twilight Saga social media experience