Williams Forrest was tapped by Volvo’s creative digital agency kbs+ to design and develop the “What Would You Wear?” Facebook application as part of Volvo’s promotional strategy for “The Twilight Saga: Breaking Dawn – Part 1.”
Volvo / Twilight Saga
"What Would You Wear" Facebook Application
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The Work
Williams Forrest was tapped by Volvo’s creative digital agency kbs+ to design and develop the “What Would You Wear?” Facebook application as part of Volvo’s promotional strategy for “The Twilight Saga: Breaking Dawn – Part 1.”
Users could upload an image or drawing of what they would wear to Edward and Bella’s wedding, followed by a voting period for users’ favorites. The international contest was launched in the U.S., Belgium, Italy, France, Spain, the UK and South Africa.
Primary Services
Engineering
Development
Testing
Delivery
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The Highlights
Customized, scalable solution
WF created a solution and platform that resided within Facebook and was integrated with the client’s existing CRM platform. Challenged with handling a high volume of user traffic and image uploads, WF designed this platform with the goal of processing and serving heavy traffic volumes across multiple international markets.
Consistent user experience
WF created an experience that aligned with The Twilight Saga social media look and feel, and was an engaging platform for thousands of users throughout the duration of the contest.